WHAT’s YOUR THING?

In a world of noise, it’s not always easy to make a decision. But really the only opinion that really matters is yours. That’s why our campaign for DFS encourages you go with your gut and trust your own judgement, because the right thing is your thing.

ADIDAS SPORTSWEAR

We worked with Adidas to launch their new sportswear collection, collaborating with some of the biggest influencers and rising sportstars in the world, including Jude Bellingham and Squid Games’ Ho Jung Yeon.

THE LIFE ARTOIS

As creative directors on Stella Artois, we oversaw the launch of a new global brand platform called The Life Artois; not so much a place, more so a state of mind, inviting everyone to savour the pleasures life serves up, with the people that matter most. Taking inspiration from vintage travel posters we developed a distinct world, beautifully brought to life in a selection of outdoor executions and films.

KFC GRAVY

This January we gave KFC gravy-loving fans the chance to fill their homes with the comforting, indulgent aroma of gravy, courtesy of a KFC gravy scented candle. People went crazy for it. It even appeared on Jimmy Kimmel Live. And with only of 230 candles available, we had almost half a million entries.

KFC CHRISTMAS

Christmas doesn’t always go to plan, especially when it comes to the dreaded turkey. Burnt, dry, overdone, chewy, we’ve all got a turkey horror story. That’s why this year KFC is giving everyone a festive reality check, wishing you good luck and the promise that until the big day, KFC has your back.

KFC AIN’T NO SMALL FRY

Soggy. Limp. Kept in a cupboard. That’s how twitter described KFC’s fries. Not great when they come with virtually everything on the menu. So when KFC wisely decided to upgrade their fries, what better way to launch them than by responding directly to the people that called for them to change.

KFCHILL

Welcome to KFChill; a place to relax, de-stress and unwind to the soothing sounds of KFC. That’s right, turns out frying chicken, sizzling bacon and simmering gravy (or ‘pink noise’ as it’s scientifically termed) is even more relaxing than rainfall or a crackling fire. So if you thought the sounds of nature were peaceful, think again; here’s a whole new way to chill.

KFC WHAT THE CLUCK?!

How do you turn a tough value brief into something entertaining? This campaign for KFC speaks for itself.

KFC COLONEL COMEBACK

When KFC were hit by the infamous chicken crisis there was only one man to turn to... After what felt like a national disaster, the Colonel returned in his first UK ad for 40 years. The film premiered during the Champions League final, supported with outdoor by artist Greg Gossel.

CASTROL EDGE BLACKOUT

Working with Castrol Edge we launched The Titanium Trials, a series of driving challenges designed to push man, machine and oil to the limit. Our first trial BLACKOUT, challenged four world-class drivers to take on the darkness, on a race course made entirely out of light.

MOUNTAIN DEW SKATE PINBALL

When Mountain Dew asked us to launch three new flavours into an overly crowded soft drinks market, we knew we needed to do something big. Taking their three new electric-themed flavours as inspiration, our idea was to build a fully functioning pinball machine you could skate. MOUNTAIN DEW SKATE PINBALL saw riders become human pinballs in a 600m2 machine, wired with hundreds of sensors, sounds and lights to score their runs. 

ST JOHN AMBULANCE

Although St John Ambulance is a well recognised charity, people had lost sight of what they stood for. Our LIVES LOST campaign aimed to position SJA as the leading first aid charity and build awareness of the importance of first aid skills. The ads play off the fact that it’s often not the accident that kills you, it’s the lack of first aid.

JAGUAR DESIRE

To launch the new Jaguar F-TYPE we looked back on the brand’s heritage in film and created a short feature for a new generation of Jaguar fans. DESIRE starring Damian Lewis puts the F-TYPE at the heart of the storyline, combining compelling screenwriting with performance driving.

CASTROL EDGE VIRTUAL DRIFT

In our second Titanium Trial, we challenged a driver to race a real car in a virtual reality helmet. With the help of some very clever tech guys, we developed a way to turn a performance vehicle into a giant game controller.

WAREHOUSE

Our brief from Warehouse was to launch the new A/W13 collection and drive awareness of a new 90 minute delivery service. But with a new generation of connected shoppers, we needed to find a modern way of communicating it. STYLE ME IF YOU CAN gave online shoppers the unique chance to style a fashion film and used mobile as a way to deliver the results in real time.